Working with some shapes that could potentially evolve into an iconic and bold typeface. Simple, geometric lettering has always been attractive to me. Not only do I love the confidence it portrays but it also opens the doors to a ton of potential opportunities when considering supportive elements.
I’ve also experimented with about ten different color variations and I have to say that the type worked really well with almost every one of them. The style is flexible enough that it allows each unique color combination to drive the overall feel of the design.